Privacy Policy

1. Introduction

GrowthBlueprint Marketing Inc. ("GrowthBlueprint," "we," "us," or "our") respects your privacy and is committed to protecting personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable provincial privacy statutes including the British Columbia Personal Information Protection Act (PIPA) where relevant.

This Privacy Policy describes how we collect, use, disclose, retain, and safeguard personal information when you visit our website at growthblueprint.life (the "Site"), submit inquiries through our contact form, communicate with us by email or telephone, engage our B2B marketing services, or otherwise interact with GrowthBlueprint as a prospective or existing business client.

GrowthBlueprint is a B2B marketing agency providing growth blueprint design, acquisition scaffold planning, funnel blueprints, retention layers, and related commercial marketing services. We do not offer personal development, life coaching, or wellness services. This Privacy Policy applies exclusively to information collected in connection with our business marketing operations.

By using the Site or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use the Site or submit personal information to us.

2. Scope and application

This Privacy Policy applies to personal information collected through the Site and in the course of providing our growth blueprint, acquisition scaffold, funnel blueprint, retention layer, and related B2B marketing services. It does not apply to third-party websites linked from the Site, which are governed by their own privacy policies. We encourage you to review the privacy practices of any third-party site you visit.

This policy applies to visitors, prospective business clients, current clients, partners, vendors, and any individual whose personal information we process in connection with our business operations in Kelowna, British Columbia, and across Canada.

Personal information does not include business contact information used solely for the purpose of communicating or facilitating communication with an individual in relation to their employment, business, or profession, where the collection, use, or disclosure of that information is solely for that purpose — provided the information is not collected, used, or disclosed for any other purpose. However, when such information is combined with other personal data or used beyond its original business context, it may be treated as personal information under this policy.

3. Data controller information

The data controller responsible for your personal information is:

GrowthBlueprint Marketing Inc.
1638 Dickson Avenue
Kelowna, BC V1Y 7X8, Canada
Email: [email protected]
Phone: +1 (250) 555-0194
Business Number (BN): 834567890 RC0001
GST Registration: 834567890 RT0001
BC Corporation Number: BC7654321

Privacy-related inquiries may be directed to the email address above with the subject line "Privacy Inquiry."

4. Information we collect

4.1 Information you provide directly

When you complete our contact form, start a growth blueprint brief, request a proposal, or communicate with us, we may collect:

• First and last name
• Email address
• Telephone number (if provided)
• Company or organisation name
• Job title or role (if provided)
• Service interest selection
• Message content describing your marketing goals or inquiry
• PIPEDA/CASL consent confirmation and timestamp

When you engage our services, we may additionally collect billing information, project briefs, brand assets, marketing performance data, stakeholder contact details, and communications related to your growth blueprint engagement.

4.2 Information collected automatically

When you visit the Site, we may automatically collect certain technical information including:

• IP address (which may be considered personal information under PIPEDA)
• Browser type and version
• Operating system
• Referring URL and exit pages
• Pages viewed, time spent, and navigation paths
• Date and time of visit
• Device type and screen resolution
• Cookie consent preferences stored in your browser

This information is collected through essential cookies and, if you consent, analytics and marketing cookies. See our Cookie Policy for details.

4.3 Information from third parties

We may receive personal information from referral partners, event registrations, professional networking platforms, or publicly available business directories when you have indicated interest in our B2B marketing services. We will only use such information in accordance with this Privacy Policy and applicable consent requirements under PIPEDA and CASL.

5. Purposes of collection and use

We collect and use personal information for the following purposes:

• Responding to inquiries: To respond to contact form submissions, schedule growth blueprint briefs, and provide information about our B2B marketing services.
• Service delivery: To perform growth blueprint design, acquisition scaffold planning, funnel blueprint architecture, retention layer development, channel ramp management, and related marketing strategy services under contract.
• Client communication: To send project updates, blueprint phase meeting invitations, deliverables, invoices, and account-related correspondence.
• Website operation: To operate, maintain, and improve the Site, including troubleshooting, security monitoring, and performance analysis.
• Analytics: To understand how visitors use the Site and improve content, navigation, and user experience (with consent for non-essential analytics).
• Legal compliance: To comply with applicable laws, regulations, court orders, and lawful requests from government authorities.
• Record keeping: To maintain business records as required by tax, corporate, and regulatory obligations.
• Fraud prevention: To detect and prevent fraudulent form submissions, spam, and unauthorised access to our systems.

We will not use personal information for purposes other than those identified above without obtaining additional consent, except where permitted or required by law.

6. Legal basis for processing

Under PIPEDA, we collect, use, and disclose personal information only with your knowledge and consent, except where the law permits or requires collection, use, or disclosure without consent. Our legal bases include:

• Consent: You provide explicit consent when submitting our contact form (consent_pipeda_casl checkbox) and when accepting cookies through our cookie banner.
• Contractual necessity: Processing necessary to perform a contract with you or take steps at your request before entering a contract.
• Legitimate business interests: Processing necessary for our legitimate business interests, such as website security and fraud prevention, provided these interests are not overridden by your privacy rights.
• Legal obligation: Processing required to comply with applicable Canadian federal and provincial laws.

7. Consent

We obtain meaningful consent before collecting personal information. For contact form submissions, consent is obtained through an unchecked checkbox that you must actively select — we do not pre-check consent fields. For cookies, consent is obtained through our cookie banner offering Accept all, Reject all, or Customise options.

You may withdraw consent at any time by contacting us at [email protected], subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services or respond to inquiries.

We do not condition the supply of a product or service on consent to the collection, use, or disclosure of personal information beyond what is required to fulfil the explicitly specified and legitimate purposes.

8. Disclosure to third parties

We do not sell personal information. We may disclose personal information to the following categories of third parties, solely for the purposes described in this policy:

• Service providers: Hosting providers, email delivery services, analytics platforms (with consent), payment processors, and cloud storage providers who process data on our behalf under contractual confidentiality obligations.
• Professional advisors: Lawyers, accountants, and auditors as required for legal compliance and business operations.
• Business transfers: In connection with a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity with notice to affected individuals where required by law.
• Legal requirements: When required by law, court order, or government authority, or to protect the rights, property, or safety of GrowthBlueprint, our clients, or others.

All third-party service providers are required to protect personal information in a manner consistent with this Privacy Policy and applicable Canadian privacy law.

9. Cross-border transfers

Some of our service providers may store or process personal information outside Canada, including in the United States. When personal information is transferred outside Canada, it may be subject to the laws of the destination country and accessible to foreign government authorities under those laws.

We take reasonable steps to ensure that cross-border transfers are subject to appropriate contractual safeguards and that service providers maintain security measures comparable to those required under PIPEDA. By providing personal information to us, you acknowledge that your information may be processed in jurisdictions outside Canada.

10. Data retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods vary based on the type of information:

• Contact form inquiries: Retained for up to twenty-four months from last contact unless an engagement is established.
• Client project data: Retained for the duration of the engagement plus seven years for tax and legal compliance.
• Analytics data: Retained according to the analytics provider's retention settings, typically up to twenty-six months.
• Cookie consent records: Retained for the duration stored in your browser's local storage.

When personal information is no longer required, we securely delete or anonymise it in accordance with our data retention schedule.

11. Security measures

We implement administrative, technical, and physical safeguards appropriate to the sensitivity of the personal information we hold. These measures include:

• HTTPS encryption for data transmitted through the Site
• Access controls limiting personal information to authorised personnel
• Honeypot spam protection on contact forms
• Regular review of security practices and vendor compliance
• Secure storage of client files with password protection where applicable

While we strive to protect personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but will notify affected individuals and relevant authorities of significant breaches as required by PIPEDA.

12. Your privacy rights

Under PIPEDA, you have the right to:

• Access: Request access to personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete personal information.
• Withdraw consent: Withdraw consent for collection, use, or disclosure, subject to legal and contractual restrictions.
• Challenge compliance: Challenge our compliance with PIPEDA principles.
• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Rights Request." We will respond within thirty days, or inform you if an extension is required.

13. Cookies and tracking

We use cookies and similar technologies on the Site. Essential cookies are required for site operation and cookie consent storage. Analytics and marketing cookies are used only with your consent. For full details, see our Cookie Policy.

14. Marketing communications

We may send commercial electronic messages about our B2B marketing services if you have provided express or implied consent under CASL. Contact form submissions with consent_pipeda_casl confirmation constitute express consent to receive a response to your inquiry. We do not send unsolicited marketing messages without valid consent.

Every commercial electronic message includes an unsubscribe mechanism. You may opt out at any time by clicking unsubscribe or contacting [email protected]. We honour unsubscribe requests within ten business days.

15. Children's privacy

The Site and our services are directed at business professionals and are not intended for individuals under eighteen years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it promptly.

16. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The effective date at the top of this page indicates when the policy was last revised. Material changes will be posted on the Site with an updated effective date. We encourage you to review this policy periodically.

17. Contact and complaints

For privacy inquiries, access requests, or complaints, contact:

GrowthBlueprint Marketing Inc.
1638 Dickson Avenue, Kelowna, BC V1Y 7X8, Canada
Email: [email protected]
Phone: +1 (250) 555-0194

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376.